What’s up. I’m Kimberly Ann Hawes, and I built Business for the Daft because I’m tired of watching intelligent people build businesses that look exactly like everyone else’s. Somewhere along the line, originality got replaced with templates, gurus, AI prompts, and “best practices,” leaving thousands of businesses sounding like they were all written by the same intern. My job isn’t to sprinkle glitter on a confused idea or tell you everything looks amazing. My job is to investigate what’s really happening, identify what everyone else overlooked, and help you see the opportunity hiding in plain sight. Sometimes that means asking uncomfortable questions. Sometimes it means tearing apart an idea you love so we can rebuild something people actually remember. Either way, I don’t sell business theater—I help ordinary businesses become expensive to ignore.
Business for the Daft is organized into three publishing divisions. Business is where I dissect branding, marketing, positioning, pricing, AI, overlooked revenue, customer psychology, and the strange ideas that just might work. Literary Works is home to my books, essays, and long-form projects, including the Unfuckable series, 99 Issues, and future fiction and nonfiction. Lifestyle is where creativity gets to breathe through projects like Just Zen The Fuck Out, entertaining, comfort food, home, color, travel, and the kind of ideas that make everyday life a little less ordinary. Different subjects, same philosophy: stop accepting the obvious answer just because it’s the popular one.
If you came here looking for another business influencer with ten-step formulas and motivational clichés, you’re going to be disappointed. If you came here because you know your business, your ideas, or even your life could be more distinctive than they are today, you’re in the right place. Read the articles. Challenge your assumptions. Steal the ideas that make sense. Ignore the ones that don’t. My goal isn’t to convince you that I’m always right. It’s to make sure you never settle for ordinary simply because ordinary is crowded.
—Kimberly Ann Hawes
Business for the Daft
I Make Ordinary Businesses Expensive To Ignore.