BEYOND THE STOREFRONT
Your products can get around without you signing another lease. I uncover unique vending opportunities that could put what you sell in unexpected places, reaching customers beyond your storefront.
YOUR BUSINESS COULD USE A LITTLE “SPRINKLE SPRINKLE —WHAT IS THAT?”
You serve coffee?!?!
So does everybody else on the block. But have you ever handed a customer a latte with their own face printed on the foam? There are coffee art printers that can do that. Suddenly, that cup has become something they want to photograph, show their friends, and remember your café for. I look for possibilities like that—and examine whether the equipment, cost, and extra work make sense for your business.
And you, with the cookie company
your cookies are excellent, but is your packaging giving people any reason to notice them? Imagine a collection inspired by brown sugar, warm kitchens, and handwritten recipes, packaged so beautifully that somebody says, “I don’t even want to open this.” Then they smell the cookies and recover their senses. I develop concepts that give people another reason to choose what you make.
AND YOU BURGER BUSTERS?
everybody is selling burgers. A UFO-shaped burger could give them something to talk about. Depending on the equipment, that same pressed-pocket idea could inspire a dessert, too. Now we have something to explore: a distinctive menu, an equipment budget, pricing, and whether your customers would come back for another one.
That’s what a creative business strategy looks like with me. A specific idea, a reason it could matter, and a closer look at what it would take to make it happen
Two of These products are available on Amazon. As an Amazon Influencer, I earn a commission from qualifying purchases made through my links. The packaging contact me.
AND MY FAV! My Grab, Go & Grow products
The 412 Biz Drop gives you four product or service ideas within one industry, one audience to focus on, and two tools to help you get started. You can offer a service or create a digital product, depending on the opportunity.
My business dossiers go deeper, with far more detail than a blueprint. And for my budget-conscious friends, I offer a smaller version of the 412 Biz Drop for just $7.
KIMBERLY ANN HAWES